Why KO Products
It has become clear that the green movement is here to stay. From global warming to sustainability to green buildings, these issues have become a part of our daily lives. It was once the lexicon of environmental groups; today all segments are involved, including mainstream companies such as WalMart and General Electric, who have each committed hundreds of millions of dollars to green their operations.
Go Green In 2009
A $17.7 million business in 2003, the green cleaning category quadrupled sales to $64.5 million by 2008. By 2013, the experts anticipate eco-friendly cleaners will do an astounding $623 million in business and account for 30 percent of the household cleaners market by then (compared with 3 percent last year).