Investor Relations

1. Introduction

   KnockOut Products, LLC is a growing 18 month old Online E-Commerce & Offline Retail Commerce business designed using the latest technologies and a proprietary marketing model to sell an innovative environmentally friendly line of non-toxic, non-staining, biodegradable, odor eliminators and spot and stain removal products.

   KO Products are sold to Online consumers all over the world through our easy-to-use e-commerce site, KnockOutOdors.com and through Offline retail outlets and distributors. Our Prices are extremely competitive and in most cases 75-90% less than our competitors. KO Products are formulated with the highest quality proprietary ingredients our competitors could only wish for. Our products perform the job they are designed for and that is to Eliminate all types of odors on contact and Remove tough spot and stains permanently!

   KnockOut Products, LLC is not a business that is trying to fit into the marketplace but rather a business poised to dominate our competitors. We promise an exciting opportunity for honest, high quality, innovative thinking investors looking for a great return on their investment. KO Products is located in Inver Grove Heights, Minnesota and has been registered as an LLC in the State Of Minnesota.

   The marketplace for odor eliminators and household cleaning products is changing, both in nature and scope. The consumer is becoming more conscious of the environmental impact of household cleaners, and the dangerous chemicals in the products that have been sold for years in our society. The safety of cleaning products is of more concern today than ever before. Consumers want to know if the product they are using damages the environment. KO Products is committed to providing safe products that protect the environment.

2. Who Buys KO Products

   KO Products will be used by car washes, hospitals, medical clinics, schools, day care centers, animal/vet practices, restaurants, hotels & resorts, gyms, sports teams, nursing homes, consumers, pet owners, dog kennels, pet centers, veterinarians, fitness centers, janitorial supply, disaster recovery services, cruiselines, automotive industry, auto detailers, and a wide variety of other vertical markets nationally and internationally. All KO Products will be available from retail outlets and can be purchased Online from our secure e-commerce site.

   Green Consumers - For the past three years, the "green" marketplace has been one of the fastest growing, most dynamic sectors of the U.S. economy. The surge in environmental awareness that began in 2005 has transformed from a popular cultural trend into a major force for change in a range of markets. A $17.7 million business in 2003, Mintel, the Chicago-based market research company says the green cleaning category quadrupled sales to $64.5 million by 2008. By 2013, Mintel anticipates eco-friendly cleaners will do an astounding $623 million in business and account for 30 percent of the household cleaners market by then (compared with 3 percent last year). Now it would be one thing if America were on some wild spree to spruce up, but green cleaning is showing this growth at a time when the conventional cleaning market is stagnant. The broader category grew only 7 percent - which is actually a decline of 7 percent when you factor in inflation - from 2002-07.

   The Earthsense Eco-Insights Survey reveals that older Baby Boomer women (aged 55-64) are often responsible for the most green behavior and purchasing of green products. In fact, this demographic group is 16 percent more likely to fall into the Earthsense “Green Core,” the one-third of U.S. consumers who buy 70 percent or more of the green products purchased, and are more likely than the rest of the population to act and buy green. To provide greater insight into the lifestyle characteristics of the Green Consumer Base, Pitney Bowes Business Insight used its PSYTE® neighborhood segmentation system to identify three psychographic clusters where these consumers dominate.

   Professional Duos - Comprised primarily of high-earning professional couples and householders with professional degrees, these residents are found in all major metro areas. People in this cluster are 45 percent more likely to be part of the Green Core than the rest of the population. This cluster’s ethnic mix is 75 percent white, non-Hispanic and 25 percent ethnically diverse. Their mean family income is $116,000 and many are doctors, lawyers and educators.

   Retirement Horizons - These empty-nest married couples are college-educated dual earners looking forward to retirement. People in this cluster are 31 percent more likely to be part of the Green Core than the rest of the population. More than 90 percent are white, non-Hispanic with a mean family income of $74,000.

   Old Metro, New Hands - With an age profile under 45, this cluster is about 35 percent immigrants, primarily Hispanic from Mexico and Central America. Mean household income is $47,200.

   Pet Industry - According to the 2007-2008 National Pet Owners Survey, 63% of U.S. households own a pet, which equates to 71.1 million households. In 2008, $43.2 billion was spent on pets in the U.S., of that 10 billion was spent on pet supplies. In 2009, it is estimated that 45.4 billion will be spent on pets, of that 10.2 billion will be spent on pet supplies.

   Air Freshener/Deodorizer Industry - About 75% of US households use air fresheners, supporting an American industry worth estimated to be worth $1.72 billion in 2007, a 50% increase over $1.1 billion in 2003.

3. Industry Outlook

   Environmentally Friendly Cleaning Products - US - January 2009 Market Size and Forecast report said they were more concerned with the environment now than they were one year ago. Worries about the health and safety effects of toxic chemicals in traditional household cleaning products on one's family have swayed consumers to a category that was once led by independent brands such as Simple Green, Seventh Generation and Method. Seven in 10 Mintel respondents said they worried about chemicals in household cleaners and four in 10 cited allergies as a reason for buying eco-friendly cleaning products. Approximately 50 million Americans suffer from some form of allergy, according to the report. Increasing safety concerns over conventional cleaners is leading industry experts to project that green household cleaners will continue to increase over the next 5 years. A 2004 study published in the journal Occupational Environmental Medicine found that about 29% of people with asthma said air fresheners caused breathing difficulties.

4. Creating Opportunities

   KnockOut Products, LLC is an exciting and very rewarding investment opportunity as the face of e-commerce marketing is evolving and having a sort of new awakening. We understand core values across key consumer segments and we align our product assortment and merchandising programs accordingly. Because of our constant interaction with our customer base we are able to conduct frequent consumer segment assessments and surveys in order to anticipate and proactively address changing consumer attitudes. Future products can be assessed and researched very effectively before a dollar is spent in creation.

   The old fashioned way of doing business on the Internet is history. There is a new world of ecommerce that is growing very quickly and KO Products is positioned to take advantage of these new technologies and quickly generate sustainable revenue. When faced with today's economic conditions, marketing and sales executives may be wise to follow the advice of the famous words of William Shakespeare: “There is a tide in the affairs of men, which taken at the flood, leads on to fortune. Omitted, all the voyage of their life is bound in shallows and in miseries. On such a full sea are we now afloat. And we must take the current when it serves, or lose our ventures.

   We look forward to building a trusting, long lasting and very rewarding relationship with you!

5. Investment Opportunities

   During the past year, Knockout Products, LLC has experienced rapid growth in multiple areas requiring us to raise funding for our expansion in these areas. To achieve our objectives and goals additional funding is required. Knockout Products, LLC has prepared a Reg D 504 Private Placement Offering in compliance with Security & Exchange Commission laws and regulations to be able to offer equity in the Company for funding.

   The offering is only made through a memorandum that can be requested by any qualified investor. The memorandum will explain in detail what the benefits are in being an equity membership unit holder in Knockout Products, LLC.

   The management believes that over the next couple of years, Knockout Products, LLC will have established itself as a “Brand” and viable franchise business opportunity. The Company intends to provide generous dividends to all investors on an annual basis that will eventually give each investor their principle investment back within a very reasonable period of time.

   The total offering is for $1,000,000 with a minimum investment of $10,000. Investors will have 20% of the outstanding membership units in the Company through this offering.

   If you would like to request an investor package, e-mail us at investment@knockout-products.com or call 651-340-1375.